Independer
Description
Independer is the The Netherlands’ most known comparison website for all kinds of financial products, like insurances, mortgages and energy contracts. In the past year, I've worked on redesigning the funnel for comparing and closing health insurances.
Role
User Experience Designer
Battle-tested in the most hectic weeks
Only in the last six weeks of the year, the Dutchies can change how they're insured for healthcare. The new design is released via a staged-rollout to ensure the best user experience while maintaining the conversion rate.
A revamped hero section helps users to quickly get started.
The AI 'Help mij kiezen' guides user though dificult decisions.
Users only find information that's relevant for them in the product cards.
A clear and concise detail page helps to make a well-informed decision.
